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Why Schema Markup is Important & How It Can Boost SEO?

Why Schema Markup is Important & How It Can Boost SEO?

In the age of the rapid growth of mobile devices, search pages evolve to better satisfy these users. Schema markups which generate rich and detailed snippets for search engines to comprehend webpages are the latest tool to rank your tool. In this article, we will talk about the connection between Schema Markups and SEO. Stay tuned!

What Is Schema Markup?

Schema markup, also known as structured data, is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content. In turn, this helps provide users with better, more accurate information in the rich snippets that are displayed beneath the page title.

Schema Markup creates reach and detailed snippets which Google can show to users

Schema markup simply gives users a little more information about what they’re searching for before visiting a site, and search engines greater context to what websites they should serve.

Benefits of Schema Markup on SEO

With organic real estate continuing to shrink, schema markup offers a powerful strategy to improve SERP click-through rates and increase visibility for your brand.

Using schema markup on your website can also help boost your local SEO presence on Google My Business, as well as improve your website’s ranking. This can be especially helpful for websites advertising discounts or special deals, as schema markup allows these sites to set themselves apart from the competition.

One huge reason schema markup is so important is because it can be used to help practically every different kind of website rank better in SERP. There is schema markup for organizations, local businesses, restaurants, events, software applications, product sites, and so on.  While schema markup is not a direct ranking factor, it’s effect on click-through rate and UX can have a direct impact on your organic listings over time.

WP ULike Pro Rich Snippets Generator

Google loves schema right now and probably will for the foreseeable future.

There is at least one rich snippet in a massive 36.60% of searches: (Data via quicksprout )

connection between Schema markup and SEO

When something is that popular, you’ve usually fallen behind if you haven’t implemented it.

But here’s the part that will surprise you.

Only 0.30% of domains regularly use schema markup (that’s about 1 in 330):

connection between Schema markup and SEO

So if you thought you were alone in avoiding schema, you aren’t.

And there’s still an opportunity to benefit from schema before it becomes a standard practice (which could be quite a while).

The main reasons I think website owners don’t integrate schema into their content are:

  1. It looks hard
  2. It takes time

The Process for adding these schemas to your webpage is quite messy and confusing. Because of that, WP ULike Pro adds a Metabox to your posts so you can easily generate your custom rich snippets.

And now WP ULike generates rich snippets for webpages with few clicks, with tones of options and fields to introduce your content more vividly.

Let us shed some light on how it’s going to affect your users’ search results for related queries.

As you can see, Schema helps google to generate advanced search results with more details and information.

And in most cases, these rich snippets comes even before the first link. Here is the list of Schema Markup types for review snippets which Google recognizes & supported by WP ULike Pro:

Google also supports reviews for the following schema.org types and so are we:

Can Schema Improve SEO?

Including schema micro-data in your HTML code can help search engine crawlers interpret the content of your pages more effectively. This, in turn, can increase your visibility. However, it’s important to note that including schema (or any other structured markup format) in your code is not a quick and dirty SEO “hack” – instead, think of schema as a best practice to make it easier for search engines to find and display your content.

Does Schema Improve Search Rankings?

No, not at this time. Google claims that the inclusion of schema micro-data is not currently used as a ranking signal. However, it does improve your site’s rich snippets, which can help your site appear more prominently in SERPs.

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